Ad Agency Applications
consumer insight discovery
creation
media planning
ad impact evaluation
1: consumer insight discovery
key Takeaways
AI CAN enhance market research and analysis with:
- Real-time data: AI analyses text, images, audio, and video to capture brand sentiment and consumer data instantly.
- Deeper understanding: AI digs into data to reveal emotions, needs, brand advocates, and influencers, providing richer market insights.
- Hyper-targeting: AI creates precise audience segments for laser-focused ad targeting, boosting campaign effectiveness.
- Predictive trends: AI forecasts future behaviours and preferences for tailored campaigns with maximum impact.
2: creation
Key Takeaways
AI revolutionises advertising creativity IN 3 WAYS
- Visuals: AI CAN GENERATE ideas, generates moodboards, creates diverse product images, and tailors visuals to users and cultures.
- Copy: AI writes catchy headlines, checks grammar and tone, adapts and translates for different markets, and personalises messages.
- Smarter Ads: AI suggests engaging formats and predicts user responses for better ad performance.
creation: tools
3: media planning
key Takeaways
AI revolutionises media planning and buying by:
- Data-Driven Targeting: AI analyses data for precise audience profiling, predicting behaviour, and optimising campaign budgets and ad placements.
- Tasks Automation: AI automates ad buying across channels, ensuring optimal placements within budget constraints. It analyses real-time data, suggesting bidding adjustments, budget allocation, and platform shifts
- Fraud Prevention: AI identifies and prevents fraudulent clicks and impressions, protecting budgets and ensuring accurate campaign results.
media planning: tools
4: ad impact evaluation
Key Takeaways
AI revamps ad analysis by
- Multi-channel tracking: AI maps user journeys, pinpointing conversion drivers for budget, creative, and targeting optimisation, even predicting future campaign performance.
- Real-time insights: AI dashboards give live campaign snapshots, enabling rapid adjustments.
- Smart reports: AI generates automated reports with data visualisations and actionable recommendations.
ad impact evaluation: tools
Benefits for Advertising Agencies:
AI-driven insights lead to more effective campaigns, resulting in higher ROI and improved client satisfaction.
and productivity:
Automation saves time and resources, allowing agencies to focus on high-value tasks.
decision-making
AI provides actionable insights that help agencies make informed decisions based on concrete data, not just gut feelings.
Agencies equipped with AI tools can differentiate themselves by offering advanced analytical capabilities and deeper audience understanding.
References
- Qin, X. and Jiang, Z. (2019) ‘The impact of AI on the Advertising Process: The Chinese experience’, Journal of Advertising, 48(4), pp. 338–346. doi:10.1080/00913367.2019.1652122.
- Rodgers, S. (2021) ‘Themed issue introduction: Promises and perils of artificial intelligence and advertising’, Journal of Advertising, 50(1), pp. 1–10. doi:10.1080/00913367.2020.1868233.